Affiliated to IKG PTU, Jalandhar & Approved by AICTE

Duration:        2 years (4 Semesters)


Eligibility:      Graduation in any stream


No. of Seats:   120


Course Rationale

MBA is an intensive 24 months’ journey that opens up students’ mind by bringing them out of comfort zone and completely extending their capabilities. It introduces students to a new range of skills and tools, which is necessary to manage all kind of business activities. The students by the end of this programme are ready to take all type of challenges of the new competitive world.



The scope for a MBA graduate is unparalleled in every sector.




Business Manager

·                 Retail

·                 Banking & Insurance

·                 Hospitality

·                 Aviation

·                 FMCG

·                 Manufacturing

·                 Retail

·                 PR and Advertising Agency

·                 Consultancy etc.

Project Manager

Management Trainee

Portfolio Manager

Relationship Manager

Business development Manager

Research Analyst



Course Content of MBA


Semester I


Semester II


MBA 101-18 Foundations of Management MBA 201-18 Business Analytics for Decision Making
MBA 102-18 Managerial Economics MBA 202-18 Legal Environment for Business
MBA 103-18 Quantitative Techniques MBA 203-18 Marketing Management
MBA 104-18 Accounting for Management & Reporting MBA 204-18 Human Resource Management
MBA 105-18 Business Environment & Indian Economy MBA 205-18 Productions & Operations Management
MBA 106-18 Business Ethics & CSR MBA 206-18 Corporate Finance & Indian Financial System
MBA 107-18 Business Communication for Managerial Effectiveness MBA 207-18 Entrepreneurship and Project Management
    MBAGE 201-18 Computer Applications for Business
Semester III Semester IV
MBA 301-18 Organizational Behaviour & Design MBA 401-18 Corporate Strategy
MBA 302-18 Marketing Research Specialization X Elective – III
Specialization X Elective-I Elective – IV
Elective –II Specialization Y Elective – V
Specialization Y Elective –I Elective – VI
Elective –II MBA 402-18 Viva-Voce for Project/Dissertation
HVPE101-18 Human Values, De-addiction and Traffic Rules MBA 403-18 Workshop on Indian Ethos
HVPE102-18 Human Values, De-addiction and Traffic Rules (Lab/Seminar)    
MBA 303-18 Seminar on Summer Training Report    
MBA 304-18 Comprehensive Viva-Voce    


MBA- Specialization Course Content

Semester III (Specialization)

Students will opt any two of the following groups. (Dual Specialization).


Group A (Marketing)

MBA 921-18 Consumer Behaviour

MBA 922-18   Services Marketing


Group B (Finance)

MBA 911-18  Investment Analysis and Portfolio Management

MBA 912-18   Management of Financial System


Group C (Human Resource Management)

MBA 931-18  Organizational Change and Development

MBA 932-18    Employee Relations


Group D (Operations Management)

MBA 941-18  Data Mining for Business Decision

MBA 942-18    E Commerce and Digital Markets


Group E (Management Information System)

MBA 951-18  Operation Strategy

MBA 952-18    Operation Research Applications


Group F (Business Analytics)

MBA 961-18  Market Analytics

MBA 962-18    Data Sciences Using R



Semester IV (Specialization)

Two papers each of the two specialization groups (as chosen in the 3rd Semester) will also be studied as electives in the 4th semester. Thus the student must study a total of 04 papers of each of the Dual specialization (in MBA in 3rd and 4rth Semester)


Group A (Marketing)

MBA 923-18   Integrated Marketing Communication and Brand Management

MBA 924-18   Retail and Sales Management

MBA 925-18  International and Social Media Marketing

MBA 926-18  Bottom of Pyramid and B2B Marketing


Group B (Finance)

MBA 913-18  Behavioral Finance

MBA 914-18   Mergers, Acquisition and Corporate Restructuring

MBA 915-18   International Finance and Financial Derivatives

MBA 916-18  Personal Financial Planning & Taxation



Group C (Human Resource Management)

MBA 933-18  International Human Resource Management

MBA 934-18    Strategic HRM

MBA 935-18    Leadership & Team Dynamics

MBA 936-18  Performance & Compensation Management


Group D (Management Information System)

MBA 943-18  Managing Software Projects

MBA 944-18    Managing Digital Information and Transformation

MBA 945-18    IT Consulting

MBA 946-18  Strategic Management of IT



Group E (Operations Management)

MBA 953-18  Supply Chain & Logistic Management

MBA 954-18    Quality Toolkit for Managers


Group F (Business Analytics)

MBA 963-18  Data Visualization for Managers

MBA 964-18    Business Forecasting