MBA

School of Management

Management is an ever widening & ever growing field. Though its basics remain the same even today as these were in the past, but its scope and style in this age have undergone sea changes. School of Management is established with the mission of disseminating quality education in the field of commerce, business and management by enhancing the theoretical knowledge, creative thinking and implementation of ideas.

Courses Offered:

MASTER OF BUSINESS ADMINISTRATION (MBA)

Affiliated to PTU, Jalandhar & approved by AICTE

Duration:         2 years (4 Semesters)

Eligibility:       Graduation in any stream

No. of Seats:   120

Course Rationale

MBA is an intensive 24 months journey that opens up students mind by bringing them out of comfort zone and completely extending their capabilities. It introduces a student to a new range of skills and tools, which is necessary to manage all kind of business activities. The students by the end of this programme are ready to take all type of challenges of the new competitive world.

CAREER OPPORTUNITIES

The scope for a MBA graduate is unparalleled in every sector.

Designations

Sectors

Business Manager

Retail

Banking & Insurance

Hospitality

Aviation

FMCG

Manufacturing

BPO

PR and Advertising Agency

Consultancy etc.

Project Manager

Management Trainee

Portfolio Manager

Relationship Manager

Business development Manager

Research Analyst

Entrepreneur

Course Content of MBA

Semester I

MBA 101        Principles and Practices of Management

MBA 102        Organizational Behaviour

MBA 103        Accounting for Management

MBA 104        Quantitative Techniques

MBA 105        Managerial Economics

MBA 106        Business Communication

 MBA 107       Information Technology for Management

MBA 108        Viva Voce

Semester II

MBA 201        Business Environment

MBA 202        Production and Operation Management

MBA 203        Human Resource Management

 MBA 204       Marketing Management

MBA 205        Financial Management

 MBA 206       Research Methodology

BTHU 101      Human Values and Professional Ethics

MBA 207        Viva Voce

Semester III

MBA 301        Applied Operations research

MBA 302        Corporate Legal Environment

 MBA XXX      Specialization I

MBA XXX     Specialization II

 MBA XXX    Specialization -III

MBA XXX       Specialization -IV

 MBA 307       Presentation on Training Reports

MBA 308        Viva Voce

Semester IV

MBA 401        Strategic Management

MBA 402        Entrepreneurship and Managing Small Medium Business

MBA XXX     Specialization I

MBA XXX     Specialization II

MBA XXX     Specialization III

MBA XXX     Specialization IV

MBA 407        Research Project Report

MBA 408        Viva Voce

Semester III (Specialization)

Marketing (Compulsory)

MBA 901        (M) Consumer Behaviour

MBA 902        (M) Advertising Management

 Marketing (Optional)

MBA 903        Product and Brand Management

MBA 904        Retail and Franchising MBA 905       Rural and Industrial Marketing

Finance (Compulsory)

MBA 921        Security Analysis and Portfolio Management

MBA 922        Management of Financial Services

Finance (Optional)

MBA 923        Direct Tax Planning

MBA 924        Strategic Financial Management

MBA 925        Treasury and Credit risk Management

Human Resource Management (Compulsory)

 MBA 961       Social Security & Labour Welfare

MBA962         Training & Development

Human Resource Management (Optional)

MBA963         Industrial/Organizational Psychology

MBA 964        Manpower planning

MBA 965        Conflict Management

Information Technology (Compulsory)

MBA 981 Programming in C

MBA 982 Relational Database Management System

Information Technology(Optional)

MBA 983 Software Engineering

MBA 984 Enterprise Recourse Planning

*** Semester IV (Specialization)

Marketing (Compulsory)

MBA 906        (M) Service Marketing

MBA 907        (M) International Marketing

Marketing (Optional)

MBA 908        Sales and Distribution Management

MBA 909        Logistics Management

MBA 910        Customer Relationship Management

Finance (Compulsory)

MBA 926        International Finance

MBA 927        Banking and Insurance Operations

Finance (Optional)

MBA 928        Global and Capital Market

MBA 929        Management Control System

MBA 930        Financial Engineering

Human Resource Management (Compulsory)

MBA 966        Organization Development

MBA967         International Resource Management

Human Resource Management (Optional)

MBA968         Industrial Relations and Labour Laws

MBA 969        Negotiation and Bargaining

MBA 970        Stress Management

Information Technology (Compulsory)

MBA 986 Programming in C++

MBA 987 E-commerce and Cyber Securities

Information Technology (Optional)

MBA 988 System Analysis and Design

MBA 989 Visual Programming